By Bhavna Batra
Alice Veglio is an Italian entrepreneur, fitness coach, and advocate for women’s empowerment, known for transforming lives through her holistic approach to health and well-being. From overcoming a serious spinal condition in her youth to launching a global fitness empire, Alice’s journey is an inspiring testament to determination, and the power of mindset. She has built a successful brand while staying deeply committed to uplifting and empowering women worldwide.
She said, “I want women to realize that nothing is impossible. My story, which began with a medical condition that could have left me immobile, has shown me that with the right mindset, anything can be achieved. Through Bright & Fit, I aim to teach women that they have the power to break free from their limitations.”
A Life-Altering Diagnosis: Alice’s Early Struggles and Triumphs
Alice Veglio’s story begins with a life-altering moment at the age of 13. Diagnosed with a severe spinal condition, she was told that her future physical mobility was uncertain. For Alice, a young ballet enthusiast who had been dancing since the age of three, this news was devastating.
“I was faced with the possibility of losing something I loved deeply—my ability to move, to dance. But even at that age, I made a choice: I wasn’t going to let this diagnosis define me. I worked with doctors, therapists, and more importantly, I worked on myself to regain my freedom.”
Refusing to let the condition limit her, Alice committed herself to rehabilitation. Over time, she not only overcame the debilitating spinal condition but went on to become an athlete, model, and entrepreneur.
From the Catwalk to Global Fitness Icon
Alice’s foray into modeling began when she was just 15, debuting on the runway for Vogue and later becoming the face of major campaigns, including Juventus and MotoGP. In 2014, she reached the finals of Miss Italy, and by 2017, she had won the title of Miss Earth Italy Air. However, Alice’s modeling career was just one facet of her larger vision.
Her participation in the Miss Multiverse World Finals in 2019 took her career to a new level. The competition, which evaluates beauty, intelligence, fitness, and entrepreneurship, was a perfect match for Alice’s multi-dimensional personality. Finishing second in the contest, Alice realized that her true calling went beyond aesthetics. She said, “I knew that while modeling gave me a platform, my purpose was much bigger. I wanted to make a real difference, to help women achieve their dreams—whether that was in fitness, business, or personal development.”
This epiphany led Alice to launch her groundbreaking fitness program, Bright & Fit, in 2018.
The Birth of Bright & Fit: A Holistic Approach to Fitness
Bright & Fit was created not only as a fitness program but as a complete lifestyle transformation tool for women. Unlike traditional fitness programs, Alice designed Bright & Fit to address not just physical fitness but also mental and emotional health. The program integrates fitness routines, nutrition guidance, and mindset coaching, aiming to help women achieve holistic wellness.
“Bright & Fit is not just about building a better body—it’s about building a better life. When you work on your body, mind, and spirit, the transformation is more profound and long-lasting. Women are strong, but sometimes they need someone to help them unlock that strength,” Alice said.
Alice’s passion for empowering women through fitness is evident in the program’s growth. In just a few years, Bright & Fit has attracted over 50,000 members globally and generated over $1 million in revenue. Alice leveraged technology to make the program accessible to women worldwide through an app, available on Apple and Android platforms.
Commenting on it she said, “Technology has allowed me to reach women no matter where they are. Whether they’re in Italy, the Middle East, or Asia, Bright & Fit gives them the tools they need to change their lives.”
Empowering Women on a Global Stage
Alice’s influence as a global ambassador for women’s health and empowerment has expanded far beyond her fitness program. In 2021, she was invited to speak at WomenXImpact, one of the world’s leading conferences on female entrepreneurship and leadership. Her message—about overcoming obstacles and pursuing dreams—resonated with audiences across the globe.
“When I stand in front of a crowd and share my story, my goal is to inspire. I want every woman to know that her dreams are valid, her challenges can be overcome, and she has the power to change her life,” Alice said.
In addition to her speaking engagements, Alice has garnered recognition in the media as an influential figure in fitness and health. She has appeared on the covers of prestigious publications, including Forbes Italia and Success Knocks, and was named one of the “Top 10 Influential Women in Fitness” by CIO Global in 2023. In 2024, Alice won the Visionaries Award at the Health 2.0 Conference in Las Vegas and was listed among the “Top 5 Influential Women Leaders of 2024” by Luminary Times Magazine.
Although her achievements have garnered global recognition, she remains committed to her primary goal: “Fame itself isn’t my objective. Each award I earn is an opportunity to advance my mission of empowering women to unlock their potential. This is what motivates me every day.”
Academic Achievements and Professional Career
Parallel to her success in fitness and modeling, Alice has pursued academic excellence. She holds a double Italian-French degree, a degree in Holistic Health Sciences (where she graduated at the top of her class), and a second degree in Economics and Business Management. She is also a certified personal trainer and holds a Nutrition Science degree from Stanford University.
Alice’s academic achievements and deep knowledge of health science allowed her to work with internationally respected organizations. She has worked at the Dubai Carbon Center of Excellence, contributing to sustainability initiatives, and served as a junior project manager at the United Nations’ WGEO office.
But it was her passion for fitness and women’s empowerment that ultimately led her to commit fully to her entrepreneurial journey. She stated, “I realized that while I could contribute to sustainability and global initiatives, my true calling was to work with women directly—to change their lives through fitness and personal empowerment. That’s where I make the most impact.”
Expanding the Bright & Fit Legacy
Bright & Fit’s success has led Alice to expand her vision further. In 2022, she launched a ‘Coaching Academy for Healthcare Professionals and Personal Trainers’, a program designed to equip trainers with the knowledge and skills to offer personalized fitness programs based on Alice’s holistic approach. The academy is already gaining traction as a premier educational resource for fitness professionals.
In addition to her fitness academy, Alice introduced the ‘Brighter Me Academy’—an online life coaching program aimed at empowering women to overcome limiting beliefs and achieve success in all aspects of life. As the first program of its kind in Italy, Brighter Me Academy aligns with Alice’s core philosophy: true fitness encompasses the mind and spirit, not just the body.
She said, “Fitness is about more than muscles and weight loss. It’s about self-belief, mental clarity, and emotional well-being. That’s what the Brighter Me Academy is all about—helping women transform their entire lives.”
Alice has also extended her mission through ‘Bright & Fit Cares’, a charity initiative launched in June 2021. The project’s first collaboration was with ANDOS, Italy’s leading organization for breast cancer prevention and treatment. Through this initiative, Alice is able to support women facing physical or social hardships, furthering her commitment to making a tangible difference in the world.
Overcoming Limitations: Alice’s Mission
For Alice, the journey from a young girl facing a severe medical diagnosis to a successful entrepreneur and fitness icon has been about one thing: breaking free from limitations. Her personal story has inspired thousands, and her work continues to empower women around the world.
“Every woman has the power to break through her limits, whether those are physical, emotional, or social. My mission is to show them that anything is possible—because I’ve lived it. I’ve gone from facing a future of immobility to becoming an athlete, entrepreneur, and advocate for women’s empowerment,” she said adding, “My greatest hope is that when women hear my story, they see themselves in it. I want them to know that no matter where they are starting from, they can reach their full potential. That’s the legacy I want to leave behind.”
Alice’s impact is far-reaching, but her core message remains simple: women can achieve anything with the right mindset and support.
Conclusion
Alice Veglio has emerged as a powerful force in the world of fitness. Through her holistic approach to fitness and her dedication to uplifting women worldwide, she has transformed lives and inspired change. With a growing global platform, Alice continues to push the boundaries of what is possible in fitness, business, and personal development.
Her story of overcoming a debilitating condition, building a successful business, and empowering women globally makes Alice Veglio a true icon of the 21st century. As she expands her Bright & Fit empire and continues to inspire women worldwide, Alice’s legacy will undoubtedly be one of empowerment, resilience, and boundless possibility.
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