By Dubai, UAE — Quintessentially UAE stands as a representation of refined living and global sophistication. Now, as the brand marks a monumental 25 years of redefining concierge and lifestyle management, its Dubai chapter plays a leading role in the launch of ‘25 in 25’—a global anniversary campaign celebrating a quarter-century of bespoke service to the world’s most discerning clientele.
With more than 35 offices worldwide and a stronghold in Dubai for over 16 years, Quintessentially has become a trusted confidant and connector for the UAE’s elite. From orchestrating private jet getaways and securing rare collectibles to facilitating international relocations and advising on elite education, the Dubai team has consistently delivered service that is not only personal, but powerful. With a multilingual team available 24/7, the Dubai office reflects the brand’s global excellence while embracing the region’s unique appetite for luxury, discretion, and innovation.
What is Quintessentially?
Founded in 2000, Quintessentially is a global luxury lifestyle group known for delivering high-touch concierge services to some of the world’s most influential individuals and brands. With over 35 offices worldwide, including a longstanding presence in Dubai, the company offers round-the-clock support across travel, real estate, education, wellness, and bespoke experiences. More than just a concierge, Quintessentially acts as a lifestyle partner—unlocking access, saving time, and curating the extraordinary for its elite members.
Commenting on the anniversary, Darren Ellis, Global CEO of Quintessentially, shares:
“Quintessentially was founded on a simple yet powerful idea, to connect our members with the things they love the most, anytime and anywhere. Over the last 25 years, we have grown from a pioneering concept into the world’s leading luxury lifestyle group. As we celebrate this incredible milestone, we remain committed to innovation, excellence, and redefining what luxury concierge means for the next 25 years and beyond.”
Inside the ’25 in 25′ Campaign
The ‘25 in 25’ campaign will unfold globally throughout 2025, celebrating the brand’s legacy and future vision through four key themes:
- Q1: 25 Years of Heritage
From its London beginnings to a globally recognised brand with a strong presence in cities like Dubai, Riyadh, and New York, Quintessentially has spent 25 years mastering the art of service—grounded in British heritage and driven by global ambition. - Q2: 25 Years of Connections
Relationships are the foundation of Quintessentially’s success. The Dubai office, for example, connects members to exclusive regional experiences, from private art previews and desert retreats to yacht charters and curated Ramadan and Eid celebrations. - Q3: 25 Years of Exclusivity
Whether unlocking VIP access to major events like Formula 1 in Abu Dhabi or arranging front-row fashion appointments in Paris and Milan, Quintessentially ensures that members across the UAE and beyond experience life without limits. - Q4: 25 Years Forward
Looking ahead, Quintessentially will reflect on its most iconic moments while unveiling its future plans—from integrating AI to enhance personalisation, to expanding its network of experts and lifestyle managers across key global markets, including the Middle East.
As Quintessentially marks 25 years of curating extraordinary experiences, its UAE presence remains a vital part of the brand’s global story. With eyes firmly set on the future, the ‘25 in 25’ campaign reflects not just a celebration of legacy, but a renewed commitment to evolving luxury—where access, innovation, and personalisation define the next era of service.
