By Marriam Mossalli is a Saudi Arabian entrepreneur, journalist, and author who has played a pivotal role in shaping the Kingdom’s fashion and luxury industries. As the founder of Niche Arabia, a premier luxury communications and marketing agency, she has helped international brands establish and strengthen their presence in the Saudi market. Her expertise and vision have made her one of the most influential figures in the region’s evolving cultural and fashion landscape.
Mossalli began her career in journalism, where she made a lasting impact by pioneering the “Life & Style” section at Arab News. Through her work, she brought global attention to Saudi Arabia’s emerging fashion scene, shedding light on local designers and lifestyle trends. Her editorial contributions extend beyond Saudi Arabia, as she has written for international publications such as Harper’s Bazaar Arabia, Marie Claire Arabia, and Hia Magazine. Her insightful articles have helped reshape perceptions of Saudi fashion and culture, both locally and globally.
Founder of Niche Arabia: Bridging Global and Local Markets
In 2011, Mossalli founded Niche Arabia, a leading luxury communications and marketing agency based in Jeddah. The agency specializes in strategic planning, brand consulting, and market entry strategies for international luxury brands looking to tap into the Saudi market. Through Niche Arabia, she has collaborated with renowned global brands, ensuring their successful integration into the Saudi consumer landscape while respecting the Kingdom’s cultural identity and traditions. Her ability to navigate and merge global luxury with local culture has cemented her reputation as a key player in the industry.
Author of Under The Abaya: Empowering Saudi Women Through Fashion
Mossalli’s influence extends beyond journalism and business. In 2018, she authored Under The Abaya: Street Style from Saudi Arabia, a groundbreaking book that showcases Saudi women’s personal fashion and style. The initiative behind the book is deeply rooted in female empowerment, with its sales funding academic scholarships for Saudi women. By highlighting the unique styles and self-expression of Saudi women, Under The Abaya challenges stereotypes and presents a new narrative of modern Saudi femininity.
Mossalli’s contributions to fashion and business have earned her global recognition. She was featured on the British Fashion Council’s “100 New Wave Creatives” list and is a member of the prestigious Business of Fashion 500 community. These accolades affirm her status as a thought leader and innovator in the global fashion industry. Her efforts continue to challenge outdated perceptions of Saudi women and their role in the fashion and luxury sectors.
Advocating for Saudi Women in Business and Fashion
Beyond her entrepreneurial and literary achievements, Mossalli is a passionate advocate for women’s empowerment in Saudi Arabia. Through her work in media, fashion, and business, she has created platforms that amplify the voices of Saudi women and provide them with opportunities for professional and creative growth. Her initiatives, mentorship, and advocacy continue to inspire the next generation of female leaders in the region.
Marriam Mossalli’s career is a perfect manifestation of her dedication to reshaping the Saudi fashion and luxury landscape. From pioneering fashion journalism to leading a top luxury communications agency and championing women’s empowerment, her impact is undeniable. As Saudi Arabia’s fashion industry continues to evolve, Mossalli remains at the forefront, driving innovation, cultural dialogue, and business excellence.
