By Said Tallouzi, CEO of Kingco Media and a seasoned social media specialist, founded Kingco with a clear intent to reshape how digital growth is approached in the region. The idea emerged from observing how many brands were focused on posting for visibility without a defined strategy or measurable outcomes. Kingco was built to address this gap by designing complete digital ecosystems rather than executing isolated tasks. Each agency under the Kingco group was created to serve a specific purpose, ranging from media and global expansion to web development and music marketing, allowing brands to access a unified, end to end solution.
Digital growth in the Middle East, according to Tallouzi, starts with a deep understanding of people. Culture, language, and behavior strongly influence how audiences discover and trust brands, making local insight essential to any strategy. At Kingco, data and creativity are applied through a culturally aware lens, ensuring that global trends are adapted thoughtfully for regional audiences. The focus remains on balancing performance, storytelling, and community building, as trust plays a critical role in sustaining growth in this market.
Kingco’s approach sets it apart from traditional digital agencies by positioning itself as an extension of the client’s internal team rather than an external service provider. Campaigns are designed to feel native to platforms and audiences, supported by a results driven mindset. Strategic partnerships with TikTok, YouTube, and Meta provide early access to tools, faster experimentation, and smarter scaling, offering brands a competitive advantage while fostering long term collaboration instead of one off engagements.
Music marketing has also influenced Kingco’s broader digital vision. Through Arabesca Music Marketing and Distribution, Tallouzi saw how music can build identity, loyalty, and lasting communities. This exposure reshaped how Kingco approaches branding and influencer strategies, applying principles of audience emotion, hype cycles, and long term engagement across industries beyond music.
Looking ahead, Tallouzi’s focus is on scaling Kingco across the MEA region while strengthening its leadership position. Plans include expanding into key markets, investing in regional talent, and developing proprietary digital solutions that enable brands to grow efficiently and make informed decisions. The core priority remains building a culture that moves with speed, thinks boldly, and delivers meaningful impact for both clients and their audiences.
