By The media industry has become more than just entertainment, it is a business-driven landscape where influence, branding, and audience engagement are key factors in success. With digital platforms reshaping how content is consumed, professionals in this space must adapt quickly, balancing creativity with strategic positioning to remain relevant. From traditional broadcasting to digital content creation, the demand for strong personal brands and business acumen in media is higher than ever.
Sophiya Anjam understands this shift and has built a career that reflects both creativity and strategy. As a media professional with experience in radio, event hosting, and digital content, she has navigated the evolving industry by maintaining a strong brand presence and expanding into new markets. Her work goes beyond broadcasting, focusing on creating opportunities for emerging talent and engaging audiences through meaningful content.
Sophiya Anjam brings over 18 years of experience to her craft, having received media training in Washington and Chicago. Her career began in radio, where she developed a strong connection with audiences through engaging conversations and a deep understanding of music and entertainment trends. Over the years, she has refined her skills in broadcasting, public speaking, and content creation, allowing her to expand her reach beyond traditional radio.
Currently, Sophiya hosts the evening drive time program Sounds Good With Sophie on VibeFM 105.4, a platform recognized as the UAE’s leading South Asian music station. Her ability to connect with a diverse audience and curate compelling content has made her a key voice in the industry. While radio remains a core part of her work, she has also embraced digital media, live event hosting, and brand collaborations, further strengthening her presence in the entertainment business.
Sophiya’s contributions to the media industry have earned her several accolades, recognizing her talent and influence in the field. She is a Gold Medalist and has been nominated for a Filmfare Middle East Award, a testament to her impact in the entertainment space. Her work as a radio host and event emcee has also been acknowledged with the Best Upcoming RJ & Emcee in UAE award by Gulf News, further solidifying her reputation as a leading voice in the region.
Beyond radio and hosting, she has also explored acting, appearing in a feature film (Sanak 2024) and a web series (CROSSROADS). These achievements highlight her versatility and willingness to take on new challenges in the evolving media and entertainment industry. Whether through broadcasting, live events, or on-screen performances, she continues to expand her reach and establish herself as a dynamic presence in the industry.
Beyond her work in media, Sophiya Anjam has dedicated time and effort to philanthropy, using her platform to support various social causes. She serves as a goodwill ambassador for organizations such as Shaukat Khanum Hospital, WWF Pakistan, and The Citizens Foundation, helping raise awareness and funds for healthcare, environmental conservation, and education initiatives. Her involvement goes beyond endorsements, she actively participates in campaigns and events that drive meaningful impact.
Her commitment to social responsibility aligns with her broader vision of using media as a tool for positive change. Whether amplifying voices from underrepresented communities or supporting youth-focused initiatives, she consistently integrates purpose into her work. By leveraging her influence for philanthropy, she demonstrates how media professionals can go beyond entertainment and contribute to social progress.
Sophiya Anjam’s journey in the media industry is a clear representation of a blend of talent, adaptability, and strategic growth. From her success in radio and event hosting to her contributions in digital media and philanthropy, she has built a career that balances creativity with business acumen. Her ability to expand into new markets, earn industry recognition, and use her platform for meaningful causes underscores the evolving role of media professionals today. As the industry continues to shift, her story serves as an example of how strong branding, adaptability, and purpose-driven work can create long-term success.
